Digital ticketing for the largest water park in LATAM, implementation of payment methods and integration to ERP system (SAP).
Executive Summary:
"El Rollo", the largest water park in Latin America, faced the challenge of modernizing its ticketing system to improve the customer experience and optimize its internal operations. In order to offer a more efficient and secure purchasing process, as well as to integrate financial management with its SAP ERP system, a new digital ticketing system with multiple payment methods and seamless integration with the business management system was implemented.
Challenges:
- Customer Experience: The process of purchasing tickets at the water park was lengthy and unintuitive, creating friction in the customer experience.
- Decentralized Financial Management: The lack of integration between the ticketing system and the ERP made centralized and real-time financial management difficult.
- Variety of Payment Methods: Customers demanded a greater variety of payment methods, including credit cards, debit cards and online payment services.
Solutions Implemented:
- Advanced Digital Ticketing: A new digital ticketing system was implemented at all ticket counters, as well as in the park's online purchase platform. This new ticketing system offered an intuitive and user-friendly interface for customers, significantly reducing purchase time and improving the overall experience.
- Integration with SAP ERP: A customized integration was developed between the digital ticketing system and "El Rollo's" SAP ERP system. This integration enabled centralized and real-time financial management, facilitating revenue reconciliation, financial reporting and strategic decision making based on accurate data.
- Diversification of Payment Methods: Multiple payment methods were enabled, including credit and debit cards, as well as popular online payment services. This expanded accessibility for customers and increased the speed of transactions at ticket counters and online.
Results:
- Improved Customer Experience: The implementation of advanced digital ticketing and diversification of payment methods led to a marked improvement in customer experience. Waiting times were significantly reduced, and customers enjoyed a smoother and more convenient checkout process.
- Operational Efficiency: Integration with the SAP ERP system enabled more efficient and accurate financial management. Revenue reconciliation processes were simplified, and financial reports were automatically generated in real time, allowing management to make more informed and strategic decisions.
- Increased Revenue: The implementation of the advanced digital ticketing system and the diversification of payment methods led to an increase in water park revenue. The ease of purchase and the availability of additional payment options encouraged more customers to visit the park and make purchases during their stay.
